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Let's go together to discover retargeting and the secrets of a successful campaign. What exactly is retargeting? An Internet user viewed a product sheet on your e-commerce site, then added the item to their basket. But after a few minutes, he left the platform… without validating his purchase. Is this prospect lost forever? No, because it is possible to fish it out. And that’s the whole point of retargeting. The anglicism “retargeting”, which is translated in marketing jargon as “retargeting” (itself a barbarism), is a targeted advertising technique popular with marketers.

It consists of identifying users who have expressed an interest in a product, service or brand, then targeting them through appropriate advertising campaigns. By clicking on the Buy Bulk SMS Service banners or links that appear during their navigation, they are sent to pages relevant to their previous visit, and encouraged to convert the test (Source: Just Digital Inc) The most common form of retargeting is the one that e-commerce players implement. You have certainly already experienced this: after consulting an article on an online sales site, you are exposed, during your navigation, to advertisements which highlight the article in question .

Have you spotted a great pair of sneakers? There is a chance that it will (continue) you long after this first contact! By relying on behavioral data from Internet users' browsing history, companies give themselves a second chance to encourage them to convert. And while this technique is widely used in retail, other sectors of activity can benefit from its effectiveness, as shown in the graph below. (Source :Truelist) The different forms of retargeting Let us be clear: retargeting is a way of advertising online, and not a single method.