Todays Customers have a very

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The Challenge of Delighting Customers Following The Golden Circle discover why they follow the leaders LEAVE A REPLY Your email address will not be published. Required fields are marked Comment The Challenge of Delighting Customers January  important relevance in the organization reading in Wobi one of Apples greatest evangelists Guy Kawasaki I understood that the way to captivate customers today is not only to offer a product that exceeds expectations but to offer a service that Delights consumers. If you think that Customers are just a means to get money you are ruined Guy Kawasaki.

This premise is very important to overcome since customers demand attention and importance they want to be part of the process and they USA Phone Number List want products and services to be tailored to them. Companies must be clear that they must LOVE CUSTOMERS if they want to be Excellent. Consumers must fall in love with your products so that they can even forgive you for your mistakes because they will surely make them says Guy Kawasaki. Companies must be clear that they have to LOVE CUSTOMERS if they want to be Excellent Guy Kawasaki. Enchantment is a deep process of influencing the people of your mind and heart it has fundamental.



Pillars which are Let them be Lovable that fall in love with a smile and enchant with a word. That they are reliable you must trust people before people trust you May they be Great that surprises and makes you fall in love. 5 Qualities for a product to be GREAT Make it deep and functional Let it be Smart that they really understood the need for it and its worth paying for it. Make it a comprehensive product May it Empower that customers feel identified with the product. That has Style and Elegance. Two clear examples are Apple When you enter their Apple Store they inspire confidence all the products are there for you to touch and experience.