Basing promotional campaigns through this approach

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As a strategy aimed at electronic commerce , it is focused on creating a sales journey or funnel aligned with the specific needs of digital consumers. Obviously, this process is based on adding value to the brand instead of being a purely commercial action (taking into account that the company's final desire is to sell), but without leaving aside economic interests. inbound marketing guide Benefits of Inbound Marketing for e-commerce Now, the advantages that this strategy brings to organizations dedicated to marketing their products and services on the Internet go beyond generating brand presence or Branding and here we show you: Increase database and website visits ADVERTISEMENT Intrinsically, Inbound Marketing is a methodology that seeks to attract users instead of looking for them in the market.

Basing promotional campaigns through this approach will allow Telegram Number Data your business to gradually and exponentially increase your customer database through organic and paid lead generation actions. Likewise, relying on Content Marketing initiatives , for example, your e-commerce will have the possibility of increasing visits to your blog and, subsequently, taking these users to the electronic store. Create segmented databases One of the great potentials of Inbound Marketing is segmentation through Lead Scoring , a tool capable of determining how ready a contact is to make a purchase.



Likewise, you will obtain specific information about each user through content and lead nurturing actions that will give you a clear perspective of their needs, problems and requirements. These are essential elements to separate your database by products, product line or type of service. Increase organic traffic to your website There is a very simple equation to explain the importance of Inbound Marketing for e-commerce: more visits to your website = more sales . While this is not a universal rule, as there are exceptions, it is logical to deduce that if you get more visitors to your blog or website, the more sales you will generate later, right? Furthermore, organic traffic – that which comes without the need to pay for it – is produced exponentially through SEO actions that position the page for various keywords on Google, attracting hundreds or thousands of people.