The Future of Dove Dove’s Creative Marketing

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TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th. Register Now DigitalMarketing Institute Logo CoursesResources Keyword search... Sign In ViewCourses TrendingArticlesMicro LessonsSkillsTestToolkitsWebinarseBooksPremiumMore Back to Articles Dec , Dove: A SpotlessApproach to Digital Marketing ArticlesDigital StrategyWeb Design, CRO and UXWritten by Lorraine Griffin What comes to mind when you think about a soapbrand? It’s probably not words like 'avant-garde', 'ahead of its time', and'disruptor.

But Dove has completely reversed our impression of how a commonhousehold product can be branded Find Your Mobile Number List and advertised. Launched in , the brand wasoriginally positioned as a functional soap brand. However, Dove's digitalmarketing campaigns have established the company as a powerful game-changer inthe beauty industry. Dove has expanded its product range to include shampoos,conditioners, body washes, moisturizers, deodorants, facial skincare, andself-tanning products along with a line aimed at the male beauty and skincaremarket. In , the brand was valued at approximately $billion according toStatista and its digital campaigns have won prestigious awards. Tips to Kickstartyour Digital Marketing Career Download Free Always innovative and courageous,Dove sells more than beauty it invites its customers and fans to reflect onself-esteem and self-acceptance.




This concept might seem to be a directcontradiction, given that the majority of beauty-based advertising is aboutfixing or hiding personal imperfections. However, Dove makes it work anddigital is at the core of everything the brand does. Dove's Creative MarketingTechniques Does Dove Always Get it Right? Where Dove Succeeds  Techniques Let’s look at some of the keycreative innovations Dove has brought to its marketing, many of which have hadripple effects through various sectors. Building strong communities & startingdifficult conversations As early as , Dove began to emerge as a truerevolutionary in its category by pioneering the concept of Real Beauty.