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Part Live Webinar series in partnership with Neil Patel Accel. Kicking off March th. Register Now Digital Marketing Institute Logo CoursesResources Keyword search... Sign InJoin for FREE TrendingArticlesMicro LessonsSkills Test Toolkits Webinarse BooksPremium MoreBack to Articles Sep ,   Benefits of Having a Digital Marketing Strategy for  ArticlesDigital StrategyDigital Management and Leadership Written by Will Francis Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence AI.

But with a lot of opportunity comes a lot to consider as your audience has multiple touchpoints to discover and communicate with your brand. That’s why it’s essential to have a strategic digital B2B Email List marketing plan that’s aligned with your business plan in . It’s about being clever with your budget, being effective in using your resources human and otherwise, and knowing as much about your audience future and existing as possible. It’s not enough to just use ChatGPT to figure out new blog posts, now is the time to immerse yourself in the opportunities offered by AI. If you’re reading this and think you don't need a digital marketing plan or the plan you used in  will be enough, you could lose out to brands that are busy planning right now. Do you still need convincing?



Here are  key benefits of having a digital plan to steer your marketing activities in . Improve efficiency Gain insights Boost productivity Know your audience Increase ROI . Improve efficiency If you look at any company - big or small - there will be areas that need improvement in terms of efficiency. Maybe you have multiple tools in place to track data across departments when an integrated system would allow everyone to access the same data in a few clicks.