By this we mean that a new brand

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Preparing a blue ocean strategy If you are interested in applying the Blue Ocean Theory, you now have two ways to implement it: 1- Introducing a new product/service  product or concept is launched in industries, as this would create a great buzz among the public and attract a larger number of users in accordance with the principles of blue marketing. For example: It was common in a certain period to download audio clips over the Internet in an unauthorized manner. Legal, and when Apple appeared, a service for downloading high-quality music legally, it was able to capture the lion's share of the market.


Expansion into an uncontested market In this way, the company can develop itself in a new market or move outside of existing industries. Instead of competing in a burning or phone number database declining market, it can create and capture the market. For example: It was recently fun to go to the circus and watch animals, aerial games, etc. Then people stopped going there after awareness spread of the mistreatment of animals, so companies provided other benefits for adults and children without animals. What are the advantages and disadvantages of the blue ocean strategy? If blue marketing has its own advantages that push you towards implementing its strategies, it also has its disadvantages, and this is an explanation of them: 1- Advantages of the Blue Ocean Strategy Creating new uncontested markets.

   

Providing many opportunities for companies to pump their investments. Blue Ocean Strategy enables companies to understand and deliver on customer requirements. Innovating a new methodology to create value for the consumer. Resorting to new spaces away from competition and differentiation. 2- Disadvantages of the Blue Ocean Strategy The success of this strategy is associated with resources, money flow, and the company's market position. The efforts made may not create the new market. Some obstacles, such as lack of resources, may affect the desired results from applying this approach.