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In addition, if you have PPT presentations that are still valid, it doesn't hurt to upload them on Slideshare, because your material could reach, through search, users who are interested in the topic you wrote about. The new year does not only mean new opportunities, but also opportunities that you have not yet managed to take advantage of. So increase the content created to bring you engagement, because you will not miss tools! How would it be to be able to ease the process of attracting leads and reduce your cost per conversion, all with one type of campaign? Starting from October 2015, Facebook offers you exactly the campaign you need: Lead Generation for mobile campaigns.


What are Lead Ads? Lead Ads are a type of announcement in Facebook Ads, which are currently displayed only on mobile devices .ads arrive at a Facebook form (created by the advertiser in Power Editor) that they can fill in to request an offer, to make Phone Number Data an appointment at the gym, to subscribe to the newsletter, etc. The whole process is done in 2 clicks , and the users' information is auto-completed with those provided by them in their Facebook profile (for example, name and email address).



The respective form does not take users out of Facebook, but is displayed on the same page, resulting in a quick and easy process of completing the form. How complex the respective form is and what kind of information it asks for, of course, depends on the purpose of the campaign. Here is an example of a form created to attract users to make an appointment at a beauty salon: Facebook Lead Ads How do I set up a Lead Generation campaign? Step 1: Campaigns are set using Power Editor. We download in Power Editor the account in which we want to make the announcements, create a new campaign and select "Lead Generation" as the objective .