Items that are not affected by queries are items that are characteristic

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Of the page. Examples include page rank, language, and mobile friendliness. Items affected by queries include keyword matching, synonyms, proximity, etc. Metrics for Search Results Quality Metrics are extremely important, as the saying goes, "If you can't measure it, you can't improve it." Let's take a few examples. First, there's relevance. Does the page provide useful answers to user queries? This is the most important criterion for ranking. Next is quality. How good are the search results we provide? I'm looking at . Additionally, the time it takes to display results is also important. Of course, the sooner the better. Google's own evaluations and how we do so We also evaluate ourselves. The two specific methods are as follows.

Live experiment (experiment/investigation using actual search results) Human evaluation experiment Live Experiments Just like any other website, we run A/B tests with real traffic. We're also seeing changes in click patterns. This is probably a more difficult task than you think. These experiments India Phone Number involve a lot of traffic being used in one or more experiments. What are the 10 perfect blue links? To that end, we are conducting many experiments. Human evaluation experiment We show real people an experimental search result screen and ask them how good they think it is.




We have issued guidelines for evaluators and are also working with tools to automate the process. This is because actual experience will tell you the quality. Last year, Google published guidelines. What do we mean by quality? It is written. Two indicators in human evaluation experiments There are two indicators: needs met and page quality. Needs Met is an indicator that measures whether the page in question meets the user's needs. There are six stages, from Fully meets to Fails to Meet. Page quality is an indicator that shows how good the page is.