Even though we are theoretically
It needs to be divided a bit, because we know that he will be the smallest on the Thank You Page, but the point is to draw simple conclusions from it. Type: is it better to send people to the "dresses" category or to the "skirts" category? AJ: So this is how you choose categories. It's very clever, indeed. I think this is such an interesting inside from this episode.Even though we are theoretically making a mistake, which means that America Cell Phone Number List someone is faced with a choice, starting from a purely e-commerce assumption, such as "Okay, these are either bestsellers or, let's say, maybe low-margin, but quickly rotating, some sale items." And you say: Ok, if we don't want to go with the best of or cheap category, we can choose a specific category not based on what we think, but based on what, according to Google Analytics, actually attracts the most attention. JK: Yes. This is at the stage where we test groups to simply know which works best.
https://lh7-us.googleusercontent.com/CBTao_kHEL5CwSuWEZIE4mFDnh9fVo9tkdNt2R6SyQlY0wImUHcPn434SvrbdA5cXU5BrHkS8eFXr5c2riRyGSDfTLNDTI-CaCnFm4unp-8d9xlJS4gvvctTmZZewvdpGkXliqlZaKF0gRET
At the stage of testing the creation, when we get the catalog, we know that this landing will very often refer to the website of a given product. If our audience checks their Google Analytics, I would bet that they will have one of the highest bounce rates from sales pages. Because things often end up there which, for some reason, did not sell at full price. And when we go through the categories, again - in the "dresses" category there are dresses, and in the "sales" category there is everything that is left. And that's what didn't sell at full price. From there, people don't even click on a specific product to see what sizes are available or anything, they just bounce from there. Here I can give one client as an example.
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