Partners to implement research

parvej64

Who start promoting services on the B B market is usually the belief that acquiring a large number of users through generic queries (which usually have a large number - several hundred or several thousand searches) will result in an equally large number of conversions, i.e. inquiries from potential customers. The problem is that people entering the same query may have very different intentions. How to guess who among those asking about an accountant, for example, will be looking for job advertisements and who actually wants to cooperate with an accounting office.

The solution to this problem is to rank for queries about a specific service, preferably a dozen or so. Website optimization The website is the first and, in my opinion, key aspect for positioning effectiveness. When creating a positioning strategy for a B B company photo retouching and its services, I would start with the website. Expansion of the offer - today, a dozen or even several dozen cards/subpages containing descriptions of individual services from the offer are something without which it is impossible to conduct effective positioning activities. So if you run a tax consulting company and your website is a one-page landing page, you should know that this is not the way to go.



Expanding the offer allows you to position each individual service. Ok, these are phrases with a smaller reach, but the effect of scale, a dozen or several dozen positioned phrases, is to generate results and reach people looking for specific services. Service page - a good practice will be to list all the services offered to clients and select (together with the SEO agency) those with the highest priority and the keywords related to them with the greatest reach. For each selected service, a card/subpage optimized for selected keywords must be created, which will be further positioned.