Where marketing is heading and taking

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When I give this talk at , I hope it illustrates why we bring together so many speakers and topics at the conference and inspires attendees to come back to their companies and make real change. I hope this post does the same for you. Photo by Zwickhill Photography As digital marketers, our focus on analytics helps us drive direct, measurable sales. However, the main form of brand marketing is still offline, with television taking up the majority of budgets and attention. We believe that as television faces disruptive technologies and business models, there is an opportunity for digital marketers to expand their reach and influence.

Collectively, this is an opportunity worth tens of billions of dollars per year. I very much moible number data hope that our industry, you and I, will be the beneficiaries. Even though we've had tremendous growth in digital marketing spend, I think we've only just entered what I call the digital golden age. Build your brand online first We are entering an era where the world's largest brands will be built online first. I hope to convince you of two things: First, this change is happening.



Secondly, we are the winners in this world. There are some confident statements above, but the past few years have also seen some introspection and crises of confidence. Over the years, we've invested a lot of time and effort into understanding advantage of these shifts. Duncan and I initially thought network computing was going to be a big thing, and then initially started our company on the back of a simple is to help small business owners take advantage of the self-publishing revolution.