According to the third wave
No problem. Here we tell you what YouTube Shorts is and how it benefits you in your social strategy. In a context in which short videos are a trend demonstrated by the success of TikTok and Instagram Reels, these data confirm the enormous opportunities of the platform. But there are still doubts about what we can do in it. One of the main ones, the one that concerns us today:Is it now possible to launch campaigns on YouTube Shorts? How? Advertising comes to YouTube Shorts Advertising in short videos has proven to be widely accepted by users. This is indicated, at least, by a recent report by M&C Saatchi Indonesia Phone Number Performance, focused on TikTok, in which % of those consulted claimed to make or be willing to make purchases based on the advertising that appears on the social network. Adapting brand strategies to the microvideo format seems like a very good idea today.
https://lh7-us.googleusercontent.com/aMbugETlCYHEmiMr0iUFOZG84dyfA1IJnnrcIUm_Bn2tGfWDVeK2ERg6d7CHvArQAMlIg_K-lhDEYQHLbYVlBDwG3YpKBfJbuLTSVy64R1YI0xmh1sv4pkFZs8jDx4_aPHB3DLlt3EhW4McM
And in this context, YouTube's new bet arises. The competitive advantage of Google's video platform is undeniable. of the General Media Study of , YouTube has unique users per month in Spain. Its relevance as an informative and entertainment medium is indisputable. Its penetration, added to the incorporation of a growing format, promises that advertising on YouTube Shorts will generate an extraordinary impact for advertisers.
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